Good is the Enemy of Great
The book is about being great, not merely good. Good is the enemy of great. Many people and companies settle for good because it’s easier. Many companies don’t even try to be great. There’re not striving to be the best in the industry. This opens the door to competitors. Being the best means there is absolutely no room for mediocre thinking. It’s the same in our lives. Few people lead great lives. This is because they’re happy with living a good life.
After a five-year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising – at times even shocking – to the modern mind.
Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel. It is widely regarded as one of the most important business books ever written.